SARAH
STOCK
What sets me apart as a designer is the ability to operate across the full spectrum of strategic to granular. I care deeply about the "why" behind every design decision, and I bring that same rigour to mentoring the designers on my team. I believe that great UX strategy and great craft aren't in conflict. They make each other stronger.
Outside of work, you'll find me logging miles on a run, hunting down a great cup of coffee, designing merch for local bands, or planning my next trip somewhere new. I bring that same curiosity and attention to detail to everything I do.
Process
Strategizing
Every project begins by understanding the landscape before opening Figma — interviewing stakeholders, synthesizing research, and aligning with Product on a clear vision. Every design decision has a "why" behind it.
User research
Research runs through the entire project, not just the beginning. From card sorting and usability testing to behavioural analysis in FullStory, I use qualitative and quantitative methods to ground decisions in how people actually behave.
UX & UI Design
I work across the full design stack — from IA and wireframing through to high-fidelity visuals and prototyping in Figma. I design with mobile in mind, build for accessibility, and ship iteratively.